Mobile boutique takes Salvonista fashion to the streets
(Photo: Limuel Martine)
Salvos Stores replaced the term “fashionista” with “Salvonista” at the launch of their inaugural Salvonista Mobile Boutique on 27 September at Belmore Park in Sydney.
An eco-friendly van, powered by sustainable energy, has been transformed into a mobile fashion store that will “pop-up” at various locations in NSW, Queensland and the ACT this month.
“I also respond to the name Jimmy Choo, okay,” joked Salvos Stores Marketing Manager Freddy Choo as he introduced the new pop-up store at the launch.
“Don’t you think this looks simply wonderful? Apart from the fashion items, we also [have a] computer kiosk and a mobile phone recharge station, all powered by sustainable energy.”
The aim of the Salvonista Mobile Boutique is to encourage fashion-savvy, budget conscious and eco-friendly consumers to shop at their local Salvos Stores. It’s also designed to meet the needs of those struggling financially, explained Major Bruce Harmer, Salvation Army Australia Eastern Territorial Communications and Public Relations Secretary.
“There are many who are struggling to make ends meet with the cost of living, fuel and groceries,” he said.
“Certainly Salvonista is uniquely placed to provide an opportunity for people to clothe the family and find good-quality clothing at really good prices and very fashionable clothing as well. I hope that you all one day become Salvonistas.”
(Photo: Limuel Martine)
The term Salvonista defines an individual who has a passion for shopping and a flair for combing both modern and vintage fashionable trends. However, both Mr Choo and Neville Barrett, Salvos Stores General Manager, believe it to be more than just about understanding fashion.
“With the name Salvonista, we wanted it to be a catch-cry,” said Mr Barrett. “Essentially, it’s about involving young people in The Salvation Army. We want to reach those people who are yet to know what The Salvation Army does in the community.
“We know that Salvonista is someone who’s not only willing to look good on the outside by purchasing some wonderful bargains, but we want them to feel good on the inside as well. They know that all proceeds from every Salvation Army store go towards the wonderful work of The Salvation Army in the community.”
Lynette Bolton, a regular fashion commentator on the Seven Network’s Sunrise and The Morning Show programs, is the Salvonista brand ambassador.
“I’m really proud to be the Salvonista brand ambassador,” she said. “My love of fashion means that hopefully I can bring a little bit of awareness and expertise to the cause, and the most important thing is being able to bring awareness to the support that the Salvos Stores bring to the community.
“Being a Salvonista is not just about looking fabulous on the outside, but most importantly doing a wonderful thing for the community and feeling wonderful on the inside as well.”
For more information about the Salvonista campaign and details of the mobile boutique locations, visits www.salvonista.com.au
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