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Salvonista’s mobile marketing success

23 July 2013

Back row - Evocatif team - Belinda Barnes, Gareth Brock and Celesta den Houdijker. Front row – Salvos Stores General Manager, Neville Barrett and Salvos Stores Marketing & Retail Manager, Freddy Choo. (Photo courtesy of Salvos Stores)


 

The Salvation Army’s Salvos Stores has taken out an APMA (Australian Promotional Marketing Association) award for its ‘Salvonista’ campaign.

The Salvonista mobile boutique is an eco-friendly van, fullypowered by sustainable energy, that transforms into a mobile fashion store. It’s been on the road since September last year, ‘popping up’ its store at various locations throughout NSW, ACT and Queensland.

“We wanted to give people who couldn’t reach a Salvation Army store the opportunity to select modern and vintage fashion items at fantastic prices,” says Salvos Stores General Manager, Neville Barrett.

“Re-using and recycling clothes means that we can look unique through affordable fashion, and we help the environment and the community by reducing landfill and assisting those less fortunate than ourselves.”

The concept was promoted by the agency Evocatif, which entered the initiative into the APMA awards. At the awards ceremony in Sydney last month, Salvos Stores collected the gold prize in the ‘Best Shopper Marketing Campaign’ category and silver in the ‘Best Integrated Communications Campaign under $1million’.

“The award will make people more aware of what The Salvation Army is about. We are about recycling – and we’re about transforming people’s lives,” says Mr Barrett.

“A lot of people aged under 35 are perhaps not as connected with The Salvation Army as their parents or grandparents were. They don’t quite understand the significance of us being in the streets working with ministry and mission.

“We’re trying to bring them into the Salvonista campaign, let them see what we do and get to know us.”

An iPad kiosk built into the store, has links to Salvation Army websites for people wanting to learn more about our services while browsing for a bargain.

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