Australian public true heroes of Red Shield Appeal
For 50 years the Red Shield Appeal has been successfully funding the social arm of The Salvation Army in Australia.
Each year the funds raised go towards helping more than one million Australians access the Army’s social services, including emergency accommodation, addiction recovery programs and counselling.
Major Bruce Harmer, the Australia Eastern Territory’s Communications and Public Relations Secretary, said The Salvation Army was not the hero of the Red Shield Appeal, rather it was the Australian public.
“The Australian public who have jumped on board the Red Shield Appeal since its first year in 1965 (when $87,000 was raised) are the true heroes of our Red Shield Appeal,” he said.
“The Australian public have stayed loyal to us through good times and bad and have always stood by the Red Shield Appeal, knowing that the appeal correlates directly to support Australians doing it tough.
“The 50th year celebration is all about the Australian public who have never wavered in their generosity and we are forever thankful for their continued financial support.”
The appeal closed on 30 June and final figures are being tallied.
Major Harmer said the Red Shield Appeal would cease to exist without the army of volunteers who give their time each year over the Doorknock Weekend in late May.
“I’d like to recognise and honour the amazing work of all those who volunteered to support our appeal this year,” he said.
“We simply could not conduct the appeal without their support and assistance and we are indebted and in awe of our volunteers. Thank-you to each and every one.”
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