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About Red Shield Appeal

The Red Shield Appeal is The Salvation Army's annual nation-wide appeal to meet the PROJECTED BUDGET for the maintenance of The Salvation Army’s Social Welfare and Community Service Programs in the following financial year.  

The Red Shield Appeal is a thoroughly organised appeal to contact all potential donors in the community;  flowing from the Corporate Business Community, Individuals and to a General Residential Doorknock.

The Red Shield Appeal is motivated by The Salvation Army’s faith in God. The Red Shield Appeal has meant a continued meaningful service to meet need at every level in society.  Since its inception, the Army’s Social and Community Services Programs have accompanied its evangelical activities.

Unemployment, broken homes, alcohol and drug addition, care for children and the aged, prisoners and their families, local and national disasters are areas in which the Army seeks to alleviate need and present a program of rehabilitation.

In reviewing the reasons for Salvation Army involvement in Social Welfare, it would be difficult to ignore early basic convictions that members of the Army should be prepared to work with head, hands and heart.

Towards the end of his long life, William Booth, Founder and first General of The Salvation Army, said:

“I have been trying all my life to stretch out my arms so as to reach with one hand the poor and at the same time keep the other in touch with the rich.  But my arms are not long enough.  I find that when I am in touch with the poor I lose my hold upon the rich, and when I reach up to the rich I let go of the poor.  And I very much doubt whether God Almighty’s arms are long enough”.

The Salvation Army maintains its strong involvement with those who have, as they are able to come alongside and give time and money in support of our vital work with the ‘have nots’ of our community.


The Salvation Army acknowledges the Traditional Owners of country throughout Australia and recognises their continuing connection to land, waters and community. We pay our respects to them and their cultures; and to elders both past and present.