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Brand Team

Brand Team

The Brand Team are committed to providing you with the resources you need to support the campaigns and missional activities of The Salvation Army. This includes high quality final art and logos you can add to your own designs.



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Brand Easter | Design Assets 2025

These resources are your go-to for all Easter campaign-related designs. It includes logos, campaign visual markers, backgrounds, and other creative materials to maintain a cohesive look across all platforms.
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‘Believe in good’ Branded Promotional Resources

The following resources are designed to support your 'Believe in good' journey in your workplace or mission expression, as The Salvation Army shares a message of 'good' with the wider community.

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Brand Easter | Evangelism and Outreach Resources 2025

?The good news of Easter? is a broad, evangelistic message to varied audiences and is designed to engage audiences to start a journey of faith, whether through an inspiring video, a hopeful story or a personal devotional guide.

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Christmas Brand Toolkit 2024

This collection of digital and print resources from the Brand Department will assist you with branded promotional content for social media, websites and various community events in the lead up to Christmas.
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Brand toolkit

This Brand toolkit contains a collection of resources and guidelines, including a briefing form, templates, logos, social media guides and more, that you can refer to when creating your copy, design or any other media.

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Jesus Centred Toolkit

This toolkit features resources to help you communicate the 'Jesus-centred, Spirit-led, hope revealed' message to internal audiences.

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Canva mission and faith templates

You can now access a collection of Mission Canva templates that can be used for community-based groups and events, as well as faith-based templates for worship, gatherings and more.
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Canva brand templates

Access a collection of social media templates, posters, brochures, flyers and web graphics, to ensure brand presentation and voice are consistent and aligned in your communications. Templates may be used for Salvation Army corps, services, teams, departments, enterprises, events, and campaigns.

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Believe in good | Internal Video Link

Believe in good | Internal Video

Shared by: Brand Team

Find out how we're defining the true meaning of good.

Category: Events / Campaigns, Promotion / Communication

Average 3.82 of 1 rating Rate this
187 Views
Believe in good | Content Guide Document

Believe in good | Content Guide

Shared by: Brand Team

Use the key messages and suggested copy within this content guide for verbal and written communication with your audience.

Category: Events / Campaigns, Promotion / Communication

Average 4.1 of 3 ratings Rate this
451 Views
Believe in good | Social Media Tiles Document

Believe in good | Social Media Tiles

Shared by: Brand Team

Share the 'Believe in good' message with these social media tiles.

Category: Evangelism / Outreach, Events / Campaigns, Promotion / Communication

Average 3.82 of 1 rating Rate this
400 Views
Believe in good | Canva Templates Document

Believe in good | Canva Templates

Shared by: Brand Team

Share the 'Believe in good' message with these Canva templates.

Category: Events / Campaigns, Promotion / Communication

Average 3.82 of 1 rating Rate this
421 Views
Believe in good | God’s good promises poster Document

Believe in good | God’s good promises poster

Shared by: Brand Team

Help others believe in God’s goodness by displaying this poster containing some of his many promises.

Category: Evangelism / Outreach, Events / Campaigns, Promotion / Communication

Average 3.82 of 1 rating Rate this
314 Views
Believe in good | Prayer cards Document

Believe in good | Prayer cards

Shared by: Brand Team

Choose to believe in good for yourself or loved ones with these prayer cards. Ideal for prayer meetings or prayer request boxes.

Category: Evangelism / Outreach, Events / Campaigns, Promotion / Communication

Average 3.82 of 1 rating Rate this
269 Views
Believe in good | Corps Website Banner (Unify) Document

Believe in good | Corps Website Banner (Unify)

Shared by: Brand Team

Keep your website branded with our Salvation Army 'Believe in good' web banner.

Category: Events / Campaigns, Promotion / Communication

Average 3.23 of 2 ratings Rate this
199 Views
Believe in good | Bible Verse Posters Document

Believe in good | Bible Verse Posters

Shared by: Brand Team

Spread God’s good message with these creatively presented Bible verses, ready to print as posters.

Category: Events / Campaigns, Promotion / Communication

Average 3.82 of 1 rating Rate this
206 Views
Believe in good | Teams Background Document

Believe in good | Teams Background

Shared by: Brand Team

This Teams background can be used to help share the 'Believe in good' message.

Category: Events / Campaigns, Promotion / Communication

Average 4.03 of 2 ratings Rate this
213 Views
Believe in good | Email Signature Banner Document

Believe in good | Email Signature Banner

Shared by: Brand Team

Update your email templates to the 'Believe in good' theme using this email signature banner.

Category: Events / Campaigns, Promotion / Communication

Average 3.82 of 1 rating Rate this
228 Views
Believe in good | Mobile Phone Screensaver Document

Believe in good | Mobile Phone Screensaver

Shared by: Brand Team

A selection of 'Believe in good' messages for your mobile phone.

Category: Events / Campaigns, Promotion / Communication

Average 3.82 of 1 rating Rate this
103 Views
Believe in good | Computer Desktop Wallpaper Document

Believe in good | Computer Desktop Wallpaper

Shared by: Brand Team

A selection of 'Believe in good' messages for your computer desktop.

Category: Events / Campaigns, Promotion / Communication

Average 3.82 of 1 rating Rate this
290 Views
Believe in good | WINC Link

Believe in good | WINC

Shared by: Brand Team

Purchase the 'Believe in good' merchandise from WINC to promote our message of doing good.

Category: Events / Campaigns, Promotion / Communication

Average 3.23 of 2 ratings Rate this
168 Views
Christmas Social Media - FB & Insta Graphics (Canva-Editable) Link

Christmas Social Media - FB & Insta Graphics (Canva-Editable)

Shared by: Brand Team

Download & personalise these four branded & themed Facebook & Instagram square graphics (1080x1080px) on Canva to celebrate Christmas on Facebook.

Category: Events / Campaigns

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58 Views
Anti-Poverty Week | Facebook & Instagram Shareable and Story Graphics - Animated Document

Anti-Poverty Week | Facebook & Instagram Shareable and Story Graphics - Animated

Shared by: Brand Team

A selection of animated graphics to be shared on Corps Facebook and Instagram pages.

Category: Events / Campaigns

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50 Views
Canva faith templates Document

Canva faith templates

Shared by: Brand Team

Access a collection of faith-based Canva templates for worship, gatherings and more.

Category: Evangelism / Outreach, Events / Campaigns, Promotion / Communication

Rate this
1,207 Views
Canva mission templates Document

Canva mission templates

Shared by: Brand Team

Access a collection of mission Canva templates that can be used for community-based groups and events.

Category: Events / Campaigns, Promotion / Communication

Average 3.82 of 1 rating Rate this
1,359 Views
Acknowledgement of Country Lanyard - Canva editable Link

Acknowledgement of Country Lanyard - Canva editable

Shared by: Brand Team

Acknowledgement of Country Lanyard that can be edited to acknowledge the Traditional Owners of the land you are gathered on.

Category: Promotion / Communication

Average 3.82 of 1 rating Rate this
1,895 Views
Making it Happen Banners 1,2 & 3 Document

Making it Happen Banners 1,2 & 3

Shared by: Brand Team

Making it Happen Banners 1,2 & 3

Category: Promotion / Communication

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210 Views