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Brand Team

Brand Team

The Brand Team are committed to providing you with the resources you need to support the campaigns and missional activities of The Salvation Army. This includes high quality final art and logos you can add to your own designs.



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The Way | Event Resources

This collection of tools and resources is designed to support you with events for The Way 2026.
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Christmas 2025 – Brand Resources

Celebrate the season with our Hope of Christmas branded resource collection?crafted to help teams communicate the message of hope while staying visually and thematically on brand. Includes snapshot brand guide, posters, flyers, Teams backgrounds, gift labels, and more.
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Brand Resources

The following resources are designed to support you in sharing a message of 'good' with the wider community.

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Canva brand templates

Access a collection of social media templates, posters, brochures, flyers and web graphics, to ensure brand presentation and voice are consistent and aligned in your communications. Templates may be used for Salvation Army corps, services, teams, departments, enterprises, events, and campaigns.
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Brand toolkit

This Brand toolkit contains a collection of resources and guidelines, including a briefing form, templates, logos, social media guides and more, that you can refer to when creating your copy, design or any other media.

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Jesus Centred Toolkit

This toolkit features resources to help you communicate the 'Jesus-centred, Spirit-led, hope revealed' message to internal audiences.

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Christmas 2025 – Brand Guide Snapshot and Graphics Library Document

Christmas 2025 – Brand Guide Snapshot and Graphics Library

Shared by: Brand Team

A concise, easy-to-use Brand Guide Snapshot designed to help teams stay visually and thematically aligned with the “Hope of Christmas” campaign across all communications.
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142 Views
Homelessness Week 2025 | Social Media Document

Homelessness Week 2025 | Social Media

Shared by: Brand Team

These social media assets will support you with promoting your events throughout Homelessness Week 2025.

Category: Promotion / Communication

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253 Views
Jesus Centred | Corrugated Plastic Signs Document

Jesus Centred | Corrugated Plastic Signs

Shared by: Brand Team

The official 'Jesus-centred, Spirit-led, hope revealed' corrugated plastic signs.

Category: Promotion / Communication

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172 Views
Jesus Centred | Wall Decal Stickers Document

Jesus Centred | Wall Decal Stickers

Shared by: Brand Team

The official 'Jesus-centred, Spirit-led, hope revealed' wall decal stickers in blue and white. 

Category: Promotion / Communication

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152 Views
Jesus Centred | A3 Poster Document

Jesus Centred | A3 Poster

Shared by: Brand Team

The official 'Jesus-centred, Spirit-led, hope revealed' A3 poster in generic blue theme.

Category: Promotion / Communication

Average 2.87 of 1 rating Rate this
152 Views
Jesus Centred | A3 Split Posters x 3 individual Document

Jesus Centred | A3 Split Posters x 3 individual

Shared by: Brand Team

Three official 'Jesus-centred, Spirit-led, hope revealed' A3 split posters in a generic blue theme.

Category: Promotion / Communication

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157 Views
Jesus Centred | Pull Up Banner Document

Jesus Centred | Pull Up Banner

Shared by: Brand Team

The official 'Jesus-centred, Spirit-led, hope revealed' pull up banner in a generic blue theme.

Category: Promotion / Communication

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137 Views
Jesus Centred | Pull Up Banners x 3 individual Document

Jesus Centred | Pull Up Banners x 3 individual

Shared by: Brand Team

Three official 'Jesus-centred, Spirit-led, hope revealed' pull up banners in a generic blue theme.

Category: Promotion / Communication

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133 Views
Brand toolkit Link

Brand toolkit

Shared by: Brand Team

This Brand toolkit contains a collection of resources and guidelines, including a briefing form, templates, logos, social media guides and more, that you can refer to when creating your copy, design o
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936 Views
TSA's logos, icons and flags Link

TSA's logos, icons and flags

Shared by: Brand Team

Approved logos, icons, textures and flags for all Salvation Army-branded communications.
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865 Views
Brand request forms and quick questions Link

Brand request forms and quick questions

Shared by: Brand Team

Do you need to submit a question, copy, design, or other request to the Brand team? Fill out a brief or send us an email.
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121 Views
Brand and writing guides Link

Brand and writing guides

Shared by: Brand Team

Keen to enhance your communications to be consistent and instantly recognisable? Refer to our handy brand and writing guides for more.
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150 Views
Jesus Centred | Teams Backgrounds Document

Jesus Centred | Teams Backgrounds

Shared by: Brand Team

A choice of two Teams backgrounds to help you share the 'Jesus-centred, Spirit-led, hope revealed' message.

Category: Promotion / Communication

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244 Views
Jesus Centred | Email Signatures Document

Jesus Centred | Email Signatures

Shared by: Brand Team

Update your email templates to the 'Jesus-centred, Spirit-led, hope revealed' theme using these animated or static signature banners.

Category: Promotion / Communication

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362 Views
Jesus Centred | Logo Lockups Document

Jesus Centred | Logo Lockups

Shared by: Brand Team

This page features the official 'Jesus-centred, Spirit-led, hope revealed' lockup in four different styles.

Category: Promotion / Communication

Average 3.15 of 2 ratings Rate this
579 Views
Corps Website Assets Document

Corps Website Assets

Shared by: Brand Team

Assets and images for your corps website this Easter.
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383 Views
Promote your Corps services and programs Link

Promote your Corps services and programs

Shared by: Brand Team

A6 single-sided editable card to provide information to community members about what services and programs you offer.

Category: Evangelism / Outreach, Events / Campaigns, Policy, Promotion / Communication

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247 Views
Microsoft Teams Backgrounds Document

Microsoft Teams Backgrounds

Shared by: Brand Team

Use these professional Microsoft Teams backgrounds to create interest or to create some privacy in your meetings.

Category: Other

Average 4.14 of 5 ratings Rate this
4,317 Views
Believe in good | PowerPoint Template Document

Believe in good | PowerPoint Template

Shared by: Brand Team

Keep your PowerPoints on brand with our new ‘Believe in good’ message.

Category: Events / Campaigns, Promotion / Communication

Average 4.02 of 4 ratings Rate this
665 Views
Believe in good | Lock-up Document

Believe in good | Lock-up

Shared by: Brand Team

Official ‘Believe in good’ lock-up for use.

Category: Events / Campaigns, Promotion / Communication

Average 3.83 of 1 rating Rate this
570 Views
Believe in good | Internal Video Link

Believe in good | Internal Video

Shared by: Brand Team

Find out how we're defining the true meaning of good.

Category: Events / Campaigns, Promotion / Communication

Average 3.83 of 1 rating Rate this
275 Views
Believe in good | Content Guide Document

Believe in good | Content Guide

Shared by: Brand Team

Use the key messages and suggested copy within this content guide for verbal and written communication with your audience.

Category: Events / Campaigns, Promotion / Communication

Average 4.1 of 3 ratings Rate this
577 Views
Believe in good | Social Media Tiles Document

Believe in good | Social Media Tiles

Shared by: Brand Team

Share the 'Believe in good' message with these social media tiles.

Category: Evangelism / Outreach, Events / Campaigns, Promotion / Communication

Average 3.83 of 1 rating Rate this
493 Views
Believe in good | God’s good promises poster Document

Believe in good | God’s good promises poster

Shared by: Brand Team

Help others believe in God’s goodness by displaying this poster containing some of his many promises.

Category: Evangelism / Outreach, Events / Campaigns, Promotion / Communication

Average 3.83 of 1 rating Rate this
406 Views
Believe in good | Corps Website Banner (Unify) Document

Believe in good | Corps Website Banner (Unify)

Shared by: Brand Team

Keep your website branded with our Salvation Army 'Believe in good' web banner.

Category: Events / Campaigns, Promotion / Communication

Average 3.24 of 2 ratings Rate this
263 Views