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Brand Team

Brand Team

The Brand Team are committed to providing you with the resources you need to support the campaigns and missional activities of The Salvation Army. This includes high quality final art and logos you can add to your own designs.



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The Way | Event Resources

This collection of tools and resources is designed to support you with events for The Way 2026.
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Christmas 2025 – Brand Resources

Celebrate the season with our Hope of Christmas branded resource collection?crafted to help teams communicate the message of hope while staying visually and thematically on brand. Includes snapshot brand guide, posters, flyers, Teams backgrounds, gift labels, and more.
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Brand Resources

The following resources are designed to support you in sharing a message of 'good' with the wider community.

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Canva brand templates

Access a collection of social media templates, posters, brochures, flyers and web graphics, to ensure brand presentation and voice are consistent and aligned in your communications. Templates may be used for Salvation Army corps, services, teams, departments, enterprises, events, and campaigns.
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Brand toolkit

This Brand toolkit contains a collection of resources and guidelines, including a briefing form, templates, logos, social media guides and more, that you can refer to when creating your copy, design or any other media.

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Jesus Centred Toolkit

This toolkit features resources to help you communicate the 'Jesus-centred, Spirit-led, hope revealed' message to internal audiences.

All Brand Team Resources

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The Way | Discipleship elective - Part 2 Video

The Way | Discipleship elective - Part 2

Shared by: Brand Team

In this session, Major Matt Reeve builds on the foundations of discipleship by focusing on intentional practices such as prayer, vulnerability, community, and mission.

Category: Promotion / Communication

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43 Views
The Way | Discipleship elective - Part 1 Video

The Way | Discipleship elective - Part 1

Shared by: Brand Team

In this Discipleship elective, Major Matt Reeve explores Jesus’ invitation to "come, follow me."

Category: Promotion / Communication

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59 Views
The Way | Prayer elective - Part 2 Video

The Way | Prayer elective - Part 2

Shared by: Brand Team

In this session, Rosy Keane explores Paul’s pattern of prayer in Colossians and reflects on Jesus’ teachings from the Lord’s Prayer in Matthew and Luke.

Category: Promotion / Communication

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57 Views
The Way | Prayer elective - Part 1 Video

The Way | Prayer elective - Part 1

Shared by: Brand Team

In this inspiring session, Rosy Keane explores the true meaning of prayer as a two-way conversation with God.

Category: Promotion / Communication

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61 Views
The Way | Mission elective - Part 2 Video

The Way | Mission elective - Part 2

Shared by: Brand Team

In part 2, Major Darren Dwyer unpacks the difference between simply being on mission and being on the right mission.

Category: Promotion / Communication

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42 Views
The Way | Mission elective - Part 1 Video

The Way | Mission elective - Part 1

Shared by: Brand Team

In this first Mission elective session, Major Darren Dwyer explores mission not as something we do, but as a core part of who we are as followers of Jesus.

Category: Promotion / Communication

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55 Views
The Way | Evangelism elective - Part 2 Video

The Way | Evangelism elective - Part 2

Shared by: Brand Team

In this session, Aux-Lieutenant Bernie Muendel addresses common misconceptions about evangelism and reminds us that true success in soul-winning depends on the guidance of the Holy Spirit.

Category: Promotion / Communication

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48 Views
The Way | Evangelism elective - Part 1 Video

The Way | Evangelism elective - Part 1

Shared by: Brand Team

In this introductory session, Aux-Lieutenant Bernie Muendel shares his passion for evangelism and transforming lives through Jesus.

Category: Promotion / Communication

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52 Views
The Way | Spiritual Warfare elective - Part 2 Video

The Way | Spiritual Warfare elective - Part 2

Shared by: Brand Team

Major Andrew Humphreys unpacks the vital importance of putting on the full armour of God to stand firm against the devil’s schemes.

Category: Promotion / Communication

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52 Views
The Way | Spiritual Warfare elective - Part 1 Video

The Way | Spiritual Warfare elective - Part 1

Shared by: Brand Team

In this session, Major Melissa Humphreys shares powerful insights on spiritual warfare, reminding us that the real enemy is unseen—Satan.

Category: Promotion / Communication

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73 Views
The Way | Session 3 with Reverend Dr Arseny Ermakov Video

The Way | Session 3 with Reverend Dr Arseny Ermakov

Shared by: Brand Team

This Session 3 video with Reverend Dr Arseny Ermakov, is to be used on Saturday 14 February, 2026 to launch The Way.

Category: Promotion / Communication

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66 Views
The Way | Session 2 with Reverend Dr Arseny Ermakov Video

The Way | Session 2 with Reverend Dr Arseny Ermakov

Shared by: Brand Team

This Session 2 video with Reverend Dr Arseny Ermakov, is to be used on Saturday 14 February, 2026 to launch The Way.

Category: Promotion / Communication

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85 Views
The Way | Session 1 with Reverend Dr Arseny Ermakov Video

The Way | Session 1 with Reverend Dr Arseny Ermakov

Shared by: Brand Team

This Session 1 video with Reverend Dr Arseny Ermakov, is to be used on Friday 13 February, 2026 to launch The Way.

Category: Promotion / Communication

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193 Views
The Way | Signage Printables Document

The Way | Signage Printables

Shared by: Brand Team

A collection of print-ready signage templates designed to help attendees easily navigate your event on the day. Signage includes, registration, reserved and electives signs.

Category: Promotion / Communication

Average 2.98 of 1 rating Rate this
188 Views
The Way | How to Build an Event Registration Form in Microsoft Forms’ Procedure Document

The Way | How to Build an Event Registration Form in Microsoft Forms’ Procedure

Shared by: Brand Team

A step-by-step instructional guide that walks you through creating an event registration form for 'The Way' using Microsoft Forms.

Category: Promotion / Communication

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122 Views
The Way | Event Checklist Document

The Way | Event Checklist

Shared by: Brand Team

A guide that outlines all the essential tasks required to successfully plan, prepare for, and run 'The Way' in your local context. 

Category: Promotion / Communication

Average 2.01 of 6 ratings Rate this
238 Views
2025 Christmas Mission Social Media Resources Document

2025 Christmas Mission Social Media Resources

Shared by: Brand Team

Ready-to-use Christmas-themed social media tiles to help you promote your Christmas activities and events — and to help others learn more about Christmas and Jesus.
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123 Views
2025 Christmas Mission Website Resources Document

2025 Christmas Mission Website Resources

Shared by: Brand Team

Christmas mission website banners for your corps and mission space, including web banners, event banners, website promotion images, and thumbnails.

Category: Promotion / Communication

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232 Views
Christmas 2025 – Email banner Document

Christmas 2025 – Email banner

Shared by: Brand Team

Bring a touch of the Hope of Christmas to your emails!
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253 Views
Christmas 2025 – Christmas Reflection Card Document

Christmas 2025 – Christmas Reflection Card

Shared by: Brand Team

This Christmas Reflection Card has been designed to support you as you share the message of joy with the community at Christmas.
Average 3.08 of 1 rating Rate this
359 Views
Christmas 2025 – Microsoft Teams background Document

Christmas 2025 – Microsoft Teams background

Shared by: Brand Team

A branded Microsoft Teams background featuring the Hope of Christmas theme, designed for use in virtual meetings and events.
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243 Views
Christmas 2025 – Campaign Guide Other

Christmas 2025 – Campaign Guide

Shared by: Brand Team

A campaign guide to support planning, messaging, and delivery of the Hope of Christmas theme, aligned with brand standards.
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174 Views
Christmas 2025 – Salvos invite poster and flyers Document

Christmas 2025 – Salvos invite poster and flyers

Shared by: Brand Team

An invitation to a Salvation Army Christmas event, themed around the Hope of Christmas.
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318 Views
Christmas 2025 – Pull-up Banner Document

Christmas 2025 – Pull-up Banner

Shared by: Brand Team

A pull-up banner designed to communicate the message of the Hope of Christmas.
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208 Views
Christmas 2025 – Posters Document

Christmas 2025 – Posters

Shared by: Brand Team

A two-poster resource designed to support the “Hope of Christmas” campaign—one sharing the good news of Christmas, and one marking The Salvation Army’s 140th Christmas in Australia.
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183 Views