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Brand toolkit

As custodians of The Salvation Army brand, the Brand Team is your first point of call for all reference and advice to ensure brand presentation and voice are consistent and aligned across our multitude of programs, services and enterprises. This Brand toolkit contains a collection of resources and guidelines, including a briefing form, templates, logos, social media guides and more, that you can refer to when creating your copy, design or any other media. The aim of these resources is to provide advice on how our brand should be represented holistically, accurately, and in accordance with Salvation Army brand strategy. ​​​​​​​
Brand toolkit Link

Brand toolkit

This Brand toolkit contains a collection of resources and guidelines, including a briefing form, templates, logos, social media guides and more, that you can refer to when creating your copy, design o
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TSA's logos, icons and flags Link

TSA's logos, icons and flags

Approved logos, icons, textures and flags for all Salvation Army-branded communications.
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Brand request forms and quick questions Link

Brand request forms and quick questions

Do you need to submit a question, copy, design, or other request to the Brand team? Fill out a brief or send us an email.
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Brand and writing guides Link

Brand and writing guides

Keen to enhance your communications to be consistent and instantly recognisable? Refer to our handy brand and writing guides for more.
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