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Brand Team

Brand Team

The Brand Team are committed to providing you with the resources you need to support the campaigns and missional activities of The Salvation Army. This includes high quality final art and logos you can add to your own designs.



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Brand Team Collections

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Homelessness Week 2025 | Branded Promotional Resources

This collection of tools and resources is designed to support you with promotional activity for Homelessness Week 2025.
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Brand Easter | Design Assets 2025

These resources are your go-to for all Easter campaign-related designs. It includes logos, campaign visual markers, backgrounds, and other creative materials to maintain a cohesive look across all platforms.
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‘Believe in good’ Branded Promotional Resources

The following resources are designed to support your 'Believe in good' journey in your workplace or mission expression, as The Salvation Army shares a message of 'good' with the wider community.

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Christmas 2025 – Brand Resources

Celebrate the season with our Hope of Christmas branded resource collection?crafted to help teams communicate the message of hope while staying visually and thematically on brand. Includes snapshot brand guide, posters, flyers, Teams backgrounds, gift labels, and more.
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Brand Easter | Evangelism and Outreach Resources 2025

?The good news of Easter? is a broad, evangelistic message to varied audiences and is designed to engage audiences to start a journey of faith, whether through an inspiring video, a hopeful story or a personal devotional guide.

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Brand toolkit

This Brand toolkit contains a collection of resources and guidelines, including a briefing form, templates, logos, social media guides and more, that you can refer to when creating your copy, design or any other media.

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Jesus Centred Toolkit

This toolkit features resources to help you communicate the 'Jesus-centred, Spirit-led, hope revealed' message to internal audiences.

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Canva brand templates

Access a collection of social media templates, posters, brochures, flyers and web graphics, to ensure brand presentation and voice are consistent and aligned in your communications. Templates may be used for Salvation Army corps, services, teams, departments, enterprises, events, and campaigns.

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Jesus Centred | Corrugated Plastic Signs Document

Jesus Centred | Corrugated Plastic Signs

Shared by: Brand Team

The official 'Jesus-centred, Spirit-led, hope revealed' corrugated plastic signs.

Category: Promotion / Communication

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139 Views
Jesus Centred | Wall Decal Stickers Document

Jesus Centred | Wall Decal Stickers

Shared by: Brand Team

The official 'Jesus-centred, Spirit-led, hope revealed' wall decal stickers in blue and white. 

Category: Promotion / Communication

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116 Views
Jesus Centred | A3 Poster Document

Jesus Centred | A3 Poster

Shared by: Brand Team

The official 'Jesus-centred, Spirit-led, hope revealed' A3 poster in generic blue theme.

Category: Promotion / Communication

Average 2.87 of 1 rating Rate this
128 Views
Jesus Centred | A3 Split Posters x 3 individual Document

Jesus Centred | A3 Split Posters x 3 individual

Shared by: Brand Team

Three official 'Jesus-centred, Spirit-led, hope revealed' A3 split posters in a generic blue theme.

Category: Promotion / Communication

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129 Views
Jesus Centred | Pull Up Banner Document

Jesus Centred | Pull Up Banner

Shared by: Brand Team

The official 'Jesus-centred, Spirit-led, hope revealed' pull up banner in a generic blue theme.

Category: Promotion / Communication

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108 Views
Jesus Centred | Pull Up Banners x 3 individual Document

Jesus Centred | Pull Up Banners x 3 individual

Shared by: Brand Team

Three official 'Jesus-centred, Spirit-led, hope revealed' pull up banners in a generic blue theme.

Category: Promotion / Communication

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92 Views
Brand toolkit Link

Brand toolkit

Shared by: Brand Team

This Brand toolkit contains a collection of resources and guidelines, including a briefing form, templates, logos, social media guides and more, that you can refer to when creating your copy, design o
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719 Views
TSA's logos, icons and flags Link

TSA's logos, icons and flags

Shared by: Brand Team

Approved logos, icons, textures and flags for all Salvation Army-branded communications.
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569 Views
Brand request forms and quick questions Link

Brand request forms and quick questions

Shared by: Brand Team

Do you need to submit a question, copy, design, or other request to the Brand team? Fill out a brief or send us an email.
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88 Views
Brand and writing guides Link

Brand and writing guides

Shared by: Brand Team

Keen to enhance your communications to be consistent and instantly recognisable? Refer to our handy brand and writing guides for more.
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112 Views
Jesus Centred | Teams Backgrounds Document

Jesus Centred | Teams Backgrounds

Shared by: Brand Team

A choice of two Teams backgrounds to help you share the 'Jesus-centred, Spirit-led, hope revealed' message.

Category: Promotion / Communication

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213 Views
Jesus Centred | Email Signatures Document

Jesus Centred | Email Signatures

Shared by: Brand Team

Update your email templates to the 'Jesus-centred, Spirit-led, hope revealed' theme using these animated or static signature banners.

Category: Promotion / Communication

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321 Views
Jesus Centred | Logo Lockups Document

Jesus Centred | Logo Lockups

Shared by: Brand Team

This page features the official 'Jesus-centred, Spirit-led, hope revealed' lockup in four different styles.

Category: Promotion / Communication

Average 3.15 of 2 ratings Rate this
529 Views
Corps Website Assets Document

Corps Website Assets

Shared by: Brand Team

Assets and images for your corps website this Easter.
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356 Views
Promote your Corps services and programs Link

Promote your Corps services and programs

Shared by: Brand Team

A6 single-sided editable card to provide information to community members about what services and programs you offer.

Category: Evangelism / Outreach, Events / Campaigns, Policy, Promotion / Communication

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200 Views
2024 Microsoft Teams Backgrounds Document

2024 Microsoft Teams Backgrounds

Shared by: Brand Team

Use these professional Microsoft Teams backgrounds to create interest or to create some privacy in your meetings.

Category: Other

Average 4.02 of 4 ratings Rate this
2,822 Views
Believe in good | PowerPoint Template Document

Believe in good | PowerPoint Template

Shared by: Brand Team

Keep your PowerPoints on brand with our new ‘Believe in good’ message.

Category: Events / Campaigns, Promotion / Communication

Average 4.02 of 4 ratings Rate this
561 Views
Believe in good | Lock-up Document

Believe in good | Lock-up

Shared by: Brand Team

Official ‘Believe in good’ lock-up for use.

Category: Events / Campaigns, Promotion / Communication

Average 3.82 of 1 rating Rate this
523 Views
Believe in good | Internal Video Link

Believe in good | Internal Video

Shared by: Brand Team

Find out how we're defining the true meaning of good.

Category: Events / Campaigns, Promotion / Communication

Average 3.82 of 1 rating Rate this
236 Views
Believe in good | Content Guide Document

Believe in good | Content Guide

Shared by: Brand Team

Use the key messages and suggested copy within this content guide for verbal and written communication with your audience.

Category: Events / Campaigns, Promotion / Communication

Average 4.1 of 3 ratings Rate this
528 Views
Believe in good | Social Media Tiles Document

Believe in good | Social Media Tiles

Shared by: Brand Team

Share the 'Believe in good' message with these social media tiles.

Category: Evangelism / Outreach, Events / Campaigns, Promotion / Communication

Average 3.82 of 1 rating Rate this
439 Views
Believe in good | God’s good promises poster Document

Believe in good | God’s good promises poster

Shared by: Brand Team

Help others believe in God’s goodness by displaying this poster containing some of his many promises.

Category: Evangelism / Outreach, Events / Campaigns, Promotion / Communication

Average 3.82 of 1 rating Rate this
371 Views
Believe in good | Prayer cards Document

Believe in good | Prayer cards

Shared by: Brand Team

Choose to believe in good for yourself or loved ones with these prayer cards. Ideal for prayer meetings or prayer request boxes.

Category: Evangelism / Outreach, Events / Campaigns, Promotion / Communication

Average 3.82 of 1 rating Rate this
420 Views
Believe in good | Corps Website Banner (Unify) Document

Believe in good | Corps Website Banner (Unify)

Shared by: Brand Team

Keep your website branded with our Salvation Army 'Believe in good' web banner.

Category: Events / Campaigns, Promotion / Communication

Average 3.24 of 2 ratings Rate this
231 Views
Believe in good | Bible Verse Posters Document

Believe in good | Bible Verse Posters

Shared by: Brand Team

Spread God’s good message with these creatively presented Bible verses, ready to print as posters.

Category: Events / Campaigns, Promotion / Communication

Average 3.82 of 1 rating Rate this
246 Views