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Brand Team

Brand Team

The Brand Team are committed to providing you with the resources you need to support the campaigns and missional activities of The Salvation Army. This includes high quality final art and logos you can add to your own designs.



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Branded Resources

The following resources are designed to support you in communicating The Salvation Army's brand, mission and impact with the wider community.
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Christmas 2026 - Brand Resources

At Christmas, we celebrate Jesus: God's perfect gift of light, hope and love. This fully branded suite of seasonal resources is designed to help your team communicate the message of hope with clarity, consistency, and creativity. Every element from the brand guide to the smallest gift label has been developed to align with our visual identity and tone of voice, ensuring a cohesive experience across all touchpoints.
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Jesus Centred Toolkit

This toolkit features resources to help you communicate the 'Jesus-centred, Spirit-led, hope revealed' message to internal audiences.

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The Way | Event Resources

This collection of tools and resources is designed to support you with events for The Way 2026.
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Easter 2026 | Brand Resources

The Easter story shows God's unshakeable love most clearly. Through Jesus' death on the cross and his resurrection, we see a love that overcomes fear, breaks through darkness and conquers even death. It is a love that brings forgiveness, freedom and new life to all who trust in him. A love that holds firm even when the world feels unstable.
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Homelessness Week 2026 | Branded Promotional Resources

This collection of tools and resources is designed to support you with promotional activity for Homelessness Week 2026.

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The Way | Evangelism elective - Part 1 Video

The Way | Evangelism elective - Part 1

Shared by: Brand Team

In this introductory session, Aux-Lieutenant Bernie Muendel shares his passion for evangelism and transforming lives through Jesus.

Category: Promotion / Communication

Average 3.72 of 1 rating Rate this
318 Views
The Way | Spiritual Warfare elective - Part 2 Video

The Way | Spiritual Warfare elective - Part 2

Shared by: Brand Team

Major Andrew Humphreys unpacks the vital importance of putting on the full armour of God to stand firm against the devil’s schemes.

Category: Promotion / Communication

Average 3.82 of 1 rating Rate this
285 Views
The Way | Spiritual Warfare elective - Part 1 Video

The Way | Spiritual Warfare elective - Part 1

Shared by: Brand Team

In this session, Major Melissa Humphreys shares powerful insights on spiritual warfare, reminding us that the real enemy is unseen—Satan.

Category: Promotion / Communication

Average 3.82 of 1 rating Rate this
359 Views
The Way | Session 3 with Reverend Dr Arseny Ermakov Video

The Way | Session 3 with Reverend Dr Arseny Ermakov

Shared by: Brand Team

This Session 3 video with Reverend Dr Arseny Ermakov, is to be used on Saturday 14 February, 2026 to launch The Way.

Category: Promotion / Communication

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341 Views
The Way | Session 2 with Reverend Dr Arseny Ermakov Video

The Way | Session 2 with Reverend Dr Arseny Ermakov

Shared by: Brand Team

This Session 2 video with Reverend Dr Arseny Ermakov, is to be used on Saturday 14 February, 2026 to launch The Way.

Category: Promotion / Communication

Average 3.82 of 1 rating Rate this
431 Views
The Way | Session 1 with Reverend Dr Arseny Ermakov Video

The Way | Session 1 with Reverend Dr Arseny Ermakov

Shared by: Brand Team

This Session 1 video with Reverend Dr Arseny Ermakov, is to be used on Friday 13 February, 2026 to launch The Way.

Category: Promotion / Communication

Average 3.72 of 1 rating Rate this
768 Views
The Way | Signage Printables Document

The Way | Signage Printables

Shared by: Brand Team

A collection of print-ready signage templates designed to help attendees easily navigate your event on the day. Signage includes, registration, reserved and electives signs.

Category: Promotion / Communication

Average 3.33 of 2 ratings Rate this
434 Views
The Way | Event Checklist Document

The Way | Event Checklist

Shared by: Brand Team

A guide that outlines all the essential tasks required to successfully plan, prepare for, and run 'The Way' in your local context. 

Category: Promotion / Communication

Average 2.02 of 6 ratings Rate this
442 Views
Christmas 2026 – Email banner Document

Christmas 2026 – Email banner

Shared by: Brand Team

Bring a touch of Light, Hope and Love to your Christmas emails!

Category: Promotion / Communication

Average 3.82 of 1 rating Rate this
295 Views
Christmas 2026 – Microsoft Teams background Document

Christmas 2026 – Microsoft Teams background

Shared by: Brand Team

A branded Microsoft Teams background featuring the "Light, hope and love — because Jesus has come" theme designed for use in virtual meetings and events.

Category: Promotion / Communication

Average 3.72 of 1 rating Rate this
285 Views
Christmas 2026 – A3 Canva Poster + Invitation Card Canva Link

Christmas 2026 – A3 Canva Poster + Invitation Card Canva

Shared by: Brand Team

These Canva editable resources can be customised to your local context and printed on an office printer. Suitable for church services, carols, community gatherings, or other Christmas events.

Category: Promotion / Communication

Average 3.82 of 1 rating Rate this
380 Views
Christmas 2026 – Pull-up Banner Document

Christmas 2026 – Pull-up Banner

Shared by: Brand Team

A pull-up banner designed to communicate the message of the Light, Hope and Love of Christmas.

Category: Promotion / Communication

Average 3.82 of 1 rating Rate this
254 Views
Christmas 2026 – Brand Guide Snapshot and Graphics Library Document

Christmas 2026 – Brand Guide Snapshot and Graphics Library

Shared by: Brand Team

A concise, easy-to-use Brand Guide Snapshot designed to help teams stay visually and thematically aligned with the "Light, hope and love — because Jesus has come" campaign.

Category: Promotion / Communication

Average 3.82 of 1 rating Rate this
199 Views
Homelessness Week 2025 | Social Media Document

Homelessness Week 2025 | Social Media

Shared by: Brand Team

These social media assets will support you with promoting your events throughout Homelessness Week 2025.

Category: Promotion / Communication

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368 Views
Jesus Centred | Corrugated Plastic Signs Document

Jesus Centred | Corrugated Plastic Signs

Shared by: Brand Team

The official 'Jesus-centred, Spirit-led, hope revealed' corrugated plastic signs.

Category: Promotion / Communication

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274 Views
Jesus Centred | Wall Decal Stickers Document

Jesus Centred | Wall Decal Stickers

Shared by: Brand Team

The official 'Jesus-centred, Spirit-led, hope revealed' wall decal stickers in blue and white. 

Category: Promotion / Communication

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254 Views
Jesus Centred | A3 Poster Document

Jesus Centred | A3 Poster

Shared by: Brand Team

The official 'Jesus-centred, Spirit-led, hope revealed' A3 poster in generic blue theme.

Category: Promotion / Communication

Average 2.88 of 1 rating Rate this
243 Views
Jesus Centred | A3 Split Posters x 3 individual Document

Jesus Centred | A3 Split Posters x 3 individual

Shared by: Brand Team

Three official 'Jesus-centred, Spirit-led, hope revealed' A3 split posters in a generic blue theme.

Category: Promotion / Communication

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254 Views
Jesus Centred | Pull Up Banner Document

Jesus Centred | Pull Up Banner

Shared by: Brand Team

The official 'Jesus-centred, Spirit-led, hope revealed' pull up banner in a generic blue theme.

Category: Promotion / Communication

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253 Views
Jesus Centred | Pull Up Banners x 3 individual Document

Jesus Centred | Pull Up Banners x 3 individual

Shared by: Brand Team

Three official 'Jesus-centred, Spirit-led, hope revealed' pull up banners in a generic blue theme.

Category: Promotion / Communication

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236 Views
Jesus Centred | Teams Backgrounds Document

Jesus Centred | Teams Backgrounds

Shared by: Brand Team

A choice of two Teams backgrounds to help you share the 'Jesus-centred, Spirit-led, hope revealed' message.

Category: Promotion / Communication

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358 Views
Jesus Centred | Email Signatures Document

Jesus Centred | Email Signatures

Shared by: Brand Team

Update your email templates to the 'Jesus-centred, Spirit-led, hope revealed' theme using these animated or static signature banners.

Category: Promotion / Communication

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472 Views
Jesus Centred | Logo Lockups Document

Jesus Centred | Logo Lockups

Shared by: Brand Team

This page features the official 'Jesus-centred, Spirit-led, hope revealed' lockup in four different styles.

Category: Promotion / Communication

Average 3.16 of 2 ratings Rate this
726 Views
Corps Website Assets Document

Corps Website Assets

Shared by: Brand Team

Assets and images for your corps website this Easter.
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497 Views
Promote your Corps services and programs Link

Promote your Corps services and programs

Shared by: Brand Team

A6 single-sided editable card to provide information to community members about what services and programs you offer.

Category: Evangelism / Outreach, Events / Campaigns, Policy, Promotion / Communication

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370 Views