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Christmas 2026 – Brand Guide Snapshot and Graphics Library

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The Brand Guide Snapshot is a streamlined reference tool created to support consistent, on-brand execution of the "Light, hope and love — because Jesus has come" campaign. It distills the full brand guidelines into a quick-access format, making it ideal for teams working across design, communications, and events.

This resource includes key elements such as:

  • Approved colour palette and typography
  • Logo usage and placement guidance
  • Tone of voice and messaging principles
  • Examples of on-brand layouts and imagery
  • Zip folders containing a graphics library of backgrounds, icons, supporting elements and visual markers.

Whether you're creating a flyer, social media post, or Teams background, the Brand Guide Snapshot ensures every piece of content reflects the heart of the campaign and the visual identity of the brand.

Category: Promotion / Communication

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About the sharer

The Brand Team are committed to providing you with the resources you need to support the campaigns and missional activities of The Salvation Army. This includes high quality final art and logos you can add to your own designs.



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