Brand and writing guides
Brand Guide
The Brand guide provides a simple reference point on how to use logos, typefaces, colours, photography, signage and more to make your communications clear and instantly recognisable.
Writing Guides
Writing guides contain information about the correct use of language, punctuation, grammar and more, plus Salvos-specific, inclusive and culturally-appropriate terminology. Content style guide, Inclusive terminology guide, and Cultural considerations guide.
– click here to access guides –
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About the sharer
The Brand Team are committed to providing you with the resources you need to support the campaigns and missional activities of The Salvation Army. This includes high quality final art and logos you can add to your own designs.
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