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Brand Easter | Evangelism and Outreach Resources 2025

'The good news of Easter' will be at the heart of all external-facing communications during Easter 2025 and is the primary tagline, particularly for audiences yet to discover Jesus or engage with a Salvo faith community. It is a broad, evangelistic message to varied audiences. It is intended to engage audiences to start a journey of faith, whether through an inspiring video, a hopeful story, or a personal devotional guide.

Why 'The good news of Easter'?

"Good news" means gospel - The word "gospel" comes from the Old English godspel, which means "good news" or "glad tidings." It translates the Greek word euangelion, referring to the announcement of good news, particularly the message of salvation through Jesus Christ.

Hope for good, even in challenging times: The Easter story assures us that even in difficult circumstances, we can believe that good will prevail - just as Jesus' resurrection followed the darkness of the cross. Isaiah 61:3 (NIV): "...to bestow on them a crown of beauty instead of ashes, the oil of joy instead of mourning."

An uplifting message for everyone: "Good news" communicates a positive, inclusive message that resonates with people, inviting everyone to experience joy, peace, and transformation.

Good News inspires us to 'Believe in good': The resurrection of Jesus - the heart of the Easter message; the 'good news' of Easter - proclaims the ultimate triumph of good over evil, life over death, and hope over despair. This invites us not only to hear the good news but encourages us to actively believe in the good it promises. 1 Corinthians 15:57 (NIV): "But thanks be to God! He gives us the victory through our Lord Jesus Christ."

Easter Devotional – 2025 Link

Easter Devotional – 2025

Deepen your faith this Easter with our free 9-day devotional, featuring Bible verses, reflections, and prayers focused on Jesus' life, death, and resurrection.

Category: Discipleship, Evangelism / Outreach, Events / Campaigns, Promotion / Communication, Vision / Inspiration, Worship, Other

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Easter 2025 website banner and graphics Document

Easter 2025 website banner and graphics

Enhance your Corps' website for Easter 2025 with our beautifully designed thumbnails, banner, event banner, and general images, perfect for promoting services and events.
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Easter 2025 – Social Media Tiles Document

Easter 2025 – Social Media Tiles

Ready-to-use Easter-themed social media tiles to help you promote your Easter activities and events — and to help others learn more about Easter and Jesus.

Category: Discipleship, Evangelism / Outreach, Events / Campaigns

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Share Your Local Easter Events Nationally! Link

Share Your Local Easter Events Nationally!

Amplify your Easter celebrations by submitting your events for nationwide visibility on The Salvation Army website.

Category: Administration / Forms, Discipleship, Evangelism / Outreach, Events / Campaigns, Promotion / Communication, Worship, Other

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Easter 2025 – digital display invite (Canva) Link

Easter 2025 – digital display invite (Canva)

Invite your community to Easter 2025 with a digital display invite for screens and projectors, fully editable in Canva for maximum customization.

Category: Discipleship, Evangelism / Outreach, Events / Campaigns, Promotion / Communication, Vision / Inspiration, Worship, Other

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Easter 2025 – small square church Invite Cards Document

Easter 2025 – small square church Invite Cards

A square Easter church invite card with a QR code linking to our The Salvation Army’s Easter events page.

Category: Evangelism / Outreach, Events / Campaigns, Promotion / Communication, Worship, Other

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Easter Reflection Card - 2025 Document

Easter Reflection Card - 2025

This year's beautifully designed reflection card encourages people to press pause on the doomscrolling this Easter and discover the hope, healing, and joy of the good news with the Salvos. 

Category: Evangelism / Outreach, Events / Campaigns

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Believe in good | Prayer cards Document

Believe in good | Prayer cards

Choose to believe in good for yourself or loved ones with these prayer cards. Ideal for prayer meetings or prayer request boxes.

Category: Evangelism / Outreach, Events / Campaigns, Promotion / Communication

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