Brand toolkit
About the Brand toolkit
As custodians of The Salvation Army brand, the Brand Team is your first point of call for all reference and advice to ensure brand presentation and voice are consistent and aligned across our multitude of programs, services and enterprises.
This Brand toolkit contains a collection of resources and guidelines, including a briefing form, templates, logos, social media guides, and more, that you can refer to when creating your copy, design, or any other media. These resources aim to advise how our brand should be represented holistically, accurately, and in accordance with The Salvation Army brand strategy.
Brand and writing guides
Keen to enhance your communications to be consistent and instantly recognisable? Refer to our handy brand and writing guides for more.
Planning
Planning your next communication or project? Check out the marketing calendar and lead time register to learn more about key dates and completion times for requests.
Briefing
Need to submit a copy, design or another request to the Brand team? Fill out our comprehensive briefing form for support with your projects.
Social media and website guides
Optimise your digital communications while keeping them on brand and engaging through our helpful social media and website guides.
Microsoft and Canva on-brand templates
A collection of Salvos-branded Microsoft 365 and Canva-based social media and web templates, posters, banners, flyers and more, for your print and online communication.
Logos, icons, textures and flags
Approved logos, icons, textures and flags for all Salvation Army-branded communications.
Note: Ensure you are using the correct Red Shield logo and official flags, plus helpful icons and textures.
Teams and video resources
A collection of Teams video backgrounds to enhance your meetings or promote a campaign, and branded endframes for a neat and eye-catching finale to your videos.
On brand stationary and merchandise
Need to order official Salvation Army-branded stationery and merchandise? Access the portal to place your orders.
Mission, vision and value's posters
Looking for an engaging poster featuring The Salvation Army’s vision, mission and values for your corps, centre or office walls? Find various options here.
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About the sharer
The Brand Team are committed to providing you with the resources you need to support the campaigns and missional activities of The Salvation Army. This includes high quality final art and logos you can add to your own designs.
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